World Gold Council Deconstructs Gold’s Worst Plunge In 100 Years

But what exactly was going on in the market at the time? The latest Demand Trends Report released today from the World Gold Council sheds some light on one of the most volatile periods in the yellow metal’s history. According to the WGC, overall gold demand fell by 118.3 metric tons, or 12 percent, from a year ago, in the second quarter.

But the drop was by no means across the board. In fact, there was a stark contrast in the performance of the various gold demand categories. Jewelry demand, for example, was up by 154.7 metric tons, or 37 percent, while bar and coin investment demand (what some call “physical investment demand”) jumped by 221.7 metric tons, or a whopping 78 percent.

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